Sure, you understand the need for an online presence, but you might not think that having an effective website is that important toyour  business - especially if you're already very profitable.

Is having a website necessary?

If you own a business, you should have a website so you do not lose business to competitors who already have one.

1. You don’t own your Facebook page.

What happens if Facebook decides one morning that it no longer supports businesses? If your Facebook page was your only online presence, all the customers and followers you've built up would probably disappear.

In fact, not too long ago, Facebook went down worldwide, causing some tense moments.

2. Facebook has SEO limitations

The 3.5 billion daily searches on Google demonstrate that most people prefer search engines to social networks when looking for information about local businesses.

You can position yourself on a business website so that people will find you when they conduct searches for the goods or services you offer. Even if you have no trouble competing with bigger websites, you can still draw visitors from your neighbourhood by optimizing your website for local searches.

3. A website has more authority

People only make purchases from companies they know, like, and trust, so a business website is a badge of trust in itself. Therefore, even though it might be quicker to create a Facebook page, you could gain more authority and trust with a company website.

4. On Facebook, focus is short-lived

Competition on Facebook is fierce. Your company is constantly up against competition from other businesses if it is listed on Facebook.

However, a company website guarantees that a potential customer will pay close attention to you. Therefore, even though it might take some effort to lure them to your website, the likelihood of sales increases once they arrive there.

We're not saying that your company needs a Facebook page, though. Your Facebook page and other social media platforms should complement your website rather than take its place.

The value of a website

Since, it is your property, you are completely free to decide how it should look and what you want to advertise. It's a great place to highlight positive comments and respond to any inquiries potential customers might have.

A business website offers many benefits to all types of businesses, small and large. The following are the main advantages of having a company website.

1. A company website gives you a polished appearance

On Facebook, anyone can easily and for free create a company page. Customers are unaware of identity, location, and legitimacy of those operating a Facebook page.

A business website, on the other hand, costs money to develop and shows that you take your company's success seriously.

2. It is a crucial stage in the customer journey

Your website should direct visitors from various channels to where you want them to go. You can compel your potential customers to take action on your website.

Customers may discover your company through various channels, such as social media feeds. If they find the social feed advertisement engaging, they'll anticipate visiting your website to learn more about the company. The next logical step in the customer journey might not be taken if there is no website.

3. Your visibility rises with a website

Your company is practically invisible to customers without a website.

4. It is crucial for neighbourhood businesses

Many small business owners do not see the necessity of making an investment in a successful company website.

Local intent appears in 46% of Google searches.97% of users turn to search to find nearby businesses.After conducting a local search, 28% of users made a purchase.As a result of what they discovered online, 70% of users will visit a store.

5. The social proof it provides

Whether or not other customers choose to use your business depends on what they have to say about it. Therefore, even though review websites like Yelp are good, the best place for people to learn more about your company is on your website.

6. A company website provides lasting value

One of the best things about making an investment in a business website is how it keeps paying off for you years after you first built it.

A business website, will generate ROI over time. You have time to adjust if you don't see returns in the first year.

7. It's cheaper and easier than you think to create a business website

Because they think it's challenging and expensive to create an effective website, many business owners choose not to create one. That's not accurate, though.

There has never been a better or more affordable time to build a high-quality website.

8. You can sell products online with a business website

Even if you don't operate a traditional e-commerce company, having an online storefront can help you draw in new clients and enable you to keep selling even when your physical store is closed.

9. Over your website, you have complete control

You have complete design freedom on your website because it is your property, in contrast to social media platforms.

You are free to share anything you like, including user reviews, videos, and images.

Additionally, you are not required to abide by the constantly changing policies of social media platforms. Your website and its content are also safe if there is a social media blackout, such as when Facebook, Instagram, and WhatsApp were all unavailable for several hours.

10. Easy to manage business websites

Managing a website is now simpler than ever thanks to content management systems (CMS) like WordPress or CMS Hub.

11. Websites enhance the customer experience

Your customers will find a wealth of essential information on an effective website. A website enhances the overall customer experience by assisting customers.

12. You can beat out competition by having a website

If you play your cards right and optimize your website properly, it's possible to outrank larger websites and obtain high-quality leads naturally from search engines.