Why having a website trumps a Facebook or Instagram profile

Today, with the increasing digital presence of all businesses, you no longer have the choice to decide if you want a website for your business. It has become a necessity. Regardless of whether you are a business that wishes to increase its reach, popularity and customer base in the virtual world or an individual showcasing your skills and talents.

You now have a multitude of social media platforms or you can simply choose to have your own website. Each social media platform as well as website plays a different role in establishing your credibility and building your business online.

What is a blue tick?

As most of you are aware blue ticks next to your social media profiles are used to certify credibility and authenticity. Initially, these ticks were introduced so that businesses and celebrities could have a separate identity. However, now these blue ticks are available upon satisfying some conditions and making a payment of a certain amount depending upon the social media network. They are no longer enough to prove your credibility.

Here we are exploring some reasons why it is better to have a well-designed website rather than simply choosing to operate a Facebook or Instagram profile with a blue tick.

Only an illusion

Currently the blue tick is only an illusion and does not guarantee an honest influencer or celebrity status.While some are genuine and have been achieved through dedicated hard work to promote their business, some blue ticks have also been obtained throughquestionable third-party services, thereby lowering its value.Since, anyone cannow get these blue ticks beside their profile, their genuine significance is lost.

Costly

If you have thought about acquiring a blue tick for your profile through these third-party services, you need to be fully aware that it is not a one-time expense and will eventually become a financial burden for you. These sources offer it at significantly high-prices and even offer a payment structure like an EMI payment. However,overtime you come to the realization that these payments are never-ending. Furthermore, once you have invested a considerable sum, if you lose the blue tick, all the money and effort put into building your profile goes to waste.

Fragile nature

Even if you have obtained a blue tick through legitimate means, its continuation is far from assured. Social media platforms often update their policies and algorithms, and a blue tick may be reevaluated at any time. Waking up one day to find your account downgraded to a regular one is a disheartening prospect and can damage your online reputation.

Now that we have seen why blue ticks cannot be a reliable way to increase your popularity or business online, let us see how websitesare a digital representation of your brand, business, or personality.

Personalised real digital estate

Your website’s appearance and representation are completely up to you and can be customized according to your brand identity. While you need to follow SEO regulations to rank higher according Search Engine algorithms, you still have greater freedom to choose almost all aspects of your website. SEO regulations are more about sticking to a similar structure for all websites rather than adjusting or censoring oneself according to network guidelines.

One-time expense

Your website needs an initialexpenditure and then you can easily create your own content according to your goals and how you want to present your website.

There are some recurring charges, however, they are not very expensive. You need to pay for your domain and hosting yearly and minimal maintenance charges from time to time.

Complete ownership

All social media platforms have certain rules and regulations which if not followed, your account will be directly deleted. On your website you can choose which form of content you want to promote, how regularly you want to update andoverall direction of your online presence.

Trust and credibility

With your website, you have the opportunity to forge genuine connections with your audience. By sharing original content and engaging with visitors, you build trust and credibility organically.

As your website becomes a reliable source of valuable information or products, trust in your brand or personality grows. This authentic trust is far more influential than a blue tick and sets you apart from the crowd.

While there are chances that someone might try to hack your social media profile or create a similar looking fake profile to cheat your customers, there are very few who would attempt to duplicate your website.

Long-term growth

Social media trends come and go, algorithms change, but your website stands as a steady foundation for your online identity. It showcases your journey, growth, and accomplishments, regardless of fleeting trends.

Conclusion

While, a blue tick may hold allure, it pales in comparison to the advantages of owning a website. A website is a personalized digital space that authentically represents who you are and what you stand for. Building a website may demand time and effort, but the rewards are invaluable.