When designing a logo, the most crucial thing to keep in mind is that your logo needs to be distinctive, practical, and appealing to your target audiences. Before beginning your design, do extensive research and be imaginative.

Factors to consider before starting logo design in Photoshop

First things first, selecting a quality tool is crucial. When it comes to creating logos, many designers favour Adobe Illustrator over Photoshop. However, let us compare Illustrator and Photoshop's capacity for creating logos in brief. Photoshop is primarily used as an image manipulation tool, but it also has a ton of additional tools that you can use in a variety of other contexts.

However, this does not imply that you should use Photoshop simply because you can. The most effective tool for producing expert, print-ready, and scalable logos is Illustrator. Try creating your logo concepts in Photoshop first, and then finalizing them in Adobe Illustrator if, you have much more experience with Photoshop than Illustrator.

Small logos

Even when they are small, logos still need to function well. Check to see if an idea (logo) you are developing can still be seen and understood at a small size. As an illustration, if your logo is complex when it is used at a small size, its font may not be readable or its design may not be obvious.

The smallest/lowest quality logo that may be required is often included in footers of websites as sponsor or even internal logos. Make sure your logo is still legible at 160 x 60 pixels at 72 dpi (or similar proportions depending on its shape).

Black and white

Most people spend a lot of time choosing colours that will be in their logos. Now, you need to check how your logo looks in black and white elements or just shades of black and if it stillmakes senseand effectively communicates your idea.

A black and white version of a logo is typically required, and you should take into account how this final logo will appear when both colour and black and white versions are photocopied.

Target audience

Simply because you like a particular font or style does not mean you should use it. Although it is crucial that you like the design, keep in mind that your target audience (clients) should also enjoy it.

If you can, try to imagine what your first reaction would be if someone else showed you this logo. If you have trouble doing this, try revisiting your initial designs a few hours or days later, if you can. You will find it simpler to both reject ideas and assess the styling to determine what needs to be changed.

Conclusion

Consider intended use of your final logo and evaluate whether it is appropriate for a storefront, website, billboard, or another location. For instance, avoid using thin lines or fonts when designing a logo for a fashion company that will be printed on fabrics. To see how your logo will appear in various contexts, test it when it is still a concept on a variety of applications.